ENTREPRENEUR | LEADER | LIFE CHANGER
Generoso Jr.
Embuido Ferrer
Building People. Growing Leaders.
Changing Lives.
From a Filipino nurse overseas to an internationally recognized entrepreneur — a journey driven by faith, determination, and the belief that success becomes meaningful when it transforms other people's lives.
CEO
SASO Health Technology Solutions Pte Ltd
Master Dealer
Saladmaster (First in ASEAN outside Philippines)
Entrepreneur
Business Development & Investments
Leader
Empowering People & Families
Advocate
Health, Community & Social Impact
MY STORY
From Service
to Significance
I started my journey as a Registered Nurse in Qatar, serving for 9 years at Hamad Medical Corporation. It was a season of learning, discipline and purpose. That experience shaped my values — service, integrity and the heart to help people.
In 2020, I found a new calling in entrepreneurship through Saladmaster. What started as a simple opportunity became a global mission to empower families to eat better, live better, and achieve the lives they desire.
Read My Full Story1990
Born in Mapandan, Pangasinan, Philippines
2010
Became a Registered Nurse
2011–2015
OR Nurse, Region 1 Medical Centre, Dagupan City
2015–2023
OFW Nurse in Doha, Qatar (Hamad Medical Corporation)
2020
Started Saladmaster journey
2023
Relocated to Singapore and opened SASO Health - Saladmaster Dealership
2024
Senior Dealer & Million Dollar Achievement
2025
Master Dealer (First in ASEAN Region outside to the Philippines)
BUSINESS & LEADERSHIP
Creating Opportunities.
Empowering People.
Through SASO Health, we bring world-class healthy cookware solutions, leadership development and income opportunities across Asia.
About My Businesses5+
Years of Direct
Sales Engagement
2,000+
People's Lives
Changed
75+
Commission-based
Earners since 2023
Top 3
Direct Dealer
Worldwide (2024)
OUR PURPOSE
Healthier Families.
Stronger Communities.
A Better Tomorrow.
We believe healthy cooking creates healthier families, stronger communities and brighter futures. More than cookware, we are a movement of people who choose a better, healthier, and more purposeful life.
Our Impact
HEALTH
Life-changing
Cooking Shows
PEOPLE
Developing
Leaders
COMMUNITY
Giving Back
& Creating Impact
AN ENTREPRENEUR WITH A VISION
Expanding Possibilities
Across Asia.
Focused on building sustainable businesses, creating opportunities and making a lasting impact in Singapore and beyond.
What's Next
"Success is meaningful
when it changes
other people's lives."
Generoso Ferrer
MEDIA & RECOGNITION
Featured & Recognized
The Global Filipino Entrepreneur 100 OFW Edition
CEO & President
SASO Health Technology Solutions, Singapore
Top 3
Direct Dealer
in the World
2024
Master Dealer
First in ASEAN
outside Philippines
2025
International
Winners Circle
Mar 2025 • Nov 2025
Feb 2026 • May 2026
INSIGHTS & INSPIRATION
Faith. Leadership. Life.
Thoughts on business, people, health, faith and creating a life with purpose.
Read Insights
Leadership Starts with Service
OCT 20, 2026
The Power of Consistency
OCT 12, 2026
A Healthier Today for a Brighter Tomorrow
OCT 5, 2026
LET'S CONNECT
Let's Build Something Meaningful Together.
Whether you're exploring business collaborations, partnership opportunities, speaking engagements, media interviews, or meaningful professional connections, I welcome the opportunity to connect.